The founder
Magdalena Prettl
Magdalena Prettl is the founder of Solema Ventures. She supports early-stage digital business models, especially in retail, consumer and e-commerce, drawing on hands-on operational experience. At a corporate start-up she took a venture idea through to proof of concept, and for a luxury eyewear brand she built the online shop in an omnichannel setting.
She built her operational foundation at zooplus, where she helped shape digital growth areas during a period in which revenue grew from around €430m to €1.5bn. In strategy consulting at L.E.K. Consulting and Roland Berger, she assessed business models and go-to-market strategies. Today she supports private equity investments and mid-sized companies on their path to digital growth.
Above all, she brings founders one thing: an honest test of the assumptions behind their plans – even when it gets uncomfortable – and a consistently user-centric perspective.